Henriette Bylling, CEO of Aller Petfood, Crucial Advisor of Doggies in Town

Henriette has been heading Aller Petfood for more than 14 years. Aller Petfood is a Danish family company which started in 1921. Together with her team, she has been committed to developing and producing animal nutrition.

Henriette was born into the world of pet food, and in her time of actively working in the pet trade, she has, among other businesses, successfully developed Aller Petfood, Russia, to become the Russian market leader in private label pet food as well as in the CIS union. Her pet food experience combined with a background in marketing gives her the unique ability of following pet food from product development through to the buying behavior of the consumer.

How can we make the world of pet food and pet food declarations more transparent, enabling pet parents to make an informed choice and ultimately decreasing their need to rely on the online “encyclopedia” of non-professional sources? Henriette demonstrates the link between the decision-making process of the consumer and the information we, the pet food trade, makes available for them.